The guys at Common Craft have again come up with a great instructional video explaining what social bookmarking is. They use and just as their previous work,  make it simple and easy to understand.

They already have some brilliant short and simple videos explaining RSS, Wikis and Social Networking. They have a pared down style using cut-outs, printed messages and a folksy un-technical voice over, which gets the messages across for those like me who are not techies.

They are setting a new standard in what quality user-generated video content can be. With production costs nearing absolute zero, but with simple, creative ideas, there exist infinite possibilities to re-invent and re-define what quality video is all about.